By Charlene Moutinho
Our SEO Strategy includes the following services:
- Strategic marketing planning and research;
- Advanced SEO including:
- Keyword usage;
- Google Snippets for each web page;
- SEO meta descriptions;
- Content length and keyword density;
- Internal and external backlinks;
- Create emotional sentiment in content;
- Use of power words;
- Use of videos and/or good quality images supplied by the client or custom-created by our Graphic Designer (cost excluded)
- Monthly technical optimization;
- Weekly content creation for content marketing strategy;
- Once-off comprehensive social media pages set-up;
- Once-off comprehensive Facebook and Google management pages setup;
- Google and Facebook Ads setup;
- Custom campaign reporting and analytics.
Graphic design and videography (cost excluded)
We implement the SEO strategy in various stages:
Stage 1 – Learning & Planning Process
- Perform SEO Technical as well as backlink audit;
- Audience persona identification;
- In-depth keyword planning;
- Competitor analysis of your 3 biggest competitors;
- Industry trend analysis;
- Keyword difficulty analysis.
Stage 2 – Adjustment Process
- Create a Google My Business account;
- Once off comprehensive social media pages set-up;
- Commencement of link building strategy – (ongoing);
- Implementation of the keyword gap analysis report;
- Create the content on targeted keywords (1 x article per week ongoing);
- Publish created content on existing or new pages based on keyword research (ongoing);
- Full on-page SEO;
Stage 3 – Exponential Growth
- Conversion Optimization with clear “call to actions”;
- Website architecture enhancement;
- SEO technical issue clean up and optimization;
- Site speed optimization;
- Mobile optimization;
- Implementation of schema mark-up on all pages;
- Skyscraper content outreach strategy (ongoing);
- Promotion of skyscraper articles (ongoing);
- Topical research for content creation (ongoing);
- Revise and execute new technical updates (ongoing);
- Add more keywords based on data from previous months’ analytics (ongoing);
- Topical research for additional content and keywords targeting (ongoing);
- Review technical SEO audit and fix new issues of the audit (ongoing);
- Benchmarking and review of set out KPI’s (daily, ongoing)
SEO is not a sprint, but a marathon.
For excellent results, the minimum contract period is 6 months.
