“Good” web design isn’t good enough to break through and to convert users into engaged customers and brand ambassadors. What you really need is a great website.
According to Ideas on Purpose there are 7 qualities of great Website Design:
Visual Design focuses on the aesthetics of a site and its related materials by strategically implementing Images, Colors, Fonts and other elements. A successful visual design does not take away from the content on the page or function.
A clear call-to-action makes it clear to potential customers which action to take next and helps remove friction in moving the user down the sales funnel. There can also be multiple desired actions for the to take.
In today’s world it is essential that your site is optimized for mobile users. The site display must be able to shrink down to display on a mobile device while still being functional and user-friendly. There are 3 ways to ensure that your site is mobile friendly.
Online Safety refers to act of staying safe online. It is also commonly known as Internet Safety, E-safety and Cyber safety. It encompasses all technological devices which have access to the internet from PC’s and Laptops to Smartphones and Tablets.
A website that uses clear, easy-to-understand language, and links to the most important pages. It makes use of ample white spaces, color changes, or other design techniques to seperate itself from the main content clearly.
It’s a process that enables you to communicate value in a concise, compelling way while differentiating from competitors. Most of all, brand clarity keeps an organization laser- focused on operating efficiently and effectively.
Intuitive Design is invisible. Design is intuitive when users can focus on a task at hand without stopping even for a second. Offering users with content that is amusing, collaborative and engaging is the essential object of an interactive website.
Content users want to know what’s in it for them. Make sure you deliver. Useful content earns the right market, is credible, is interesting and engaging, and provides a great user experience.