Involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options
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A social report or a social responsibility report provides an overview of the status of a business organization in relations to areas and issues in the realms of corporate responsibility (environmental-social-economic), based on a predefined set of metrics.
Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition.
Content shared on social media on a user’s profile. It can be as simple as a blurb of text, but can also include images, videos and links to other content. Other users of the social network can like, comment, and share the post.
A written schedule of when and where you plan to publish upcoming content. Content calendars typically include upcoming pieces, status updates, planned promotional activity, partnerships and updates to existing content.
Social Media Advertising, or Social Media Targeting, are advertisements served to users on social media platforms. Social Networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.
Corporate videos does not focus specifically on a product or a service but on the core business itself. It advocates for and improves upon a business’s branding and transparency, to generate leads and invest consumers in the vision of the company for greater engagement.
Target audience analysis involves describing your audience in terms of a variety of demographics, including age and gender, as well as income, education, and location, or psychographics like interests and opinions.