Skip to contentSearch Engine Optimizer: Boost Your Business’s Online Presence
Our Strategy includes the following services:
- Strategic marketing planning and research;
- Advanced SEO including:
- Keyword usage;
- Google Snippets for each web page;
- SEO meta descriptions;
- Content length and keyword density;
- Internal and external backlinks;
- Create emotional sentiment in content;
- Use of power words;
- Use of videos and/or good-quality images supplied by the client or custom-created by our Graphic Designer (cost excluded)
- Monthly technical optimization;
- Weekly content creation for content marketing strategy;
- Once-off comprehensive social media pages set up;
- Once-off comprehensive Facebook and Google management pages setup;
- Google and Facebook Ads setup;
- Custom campaign reporting and analytics.
Graphic design and videography (cost excluded)
The Importance of SEO for Small Businesses:
In today’s digital age, having a strong online presence is crucial for the success of any business, especially small businesses and startups. Search Engine Optimizer is one of the most effective ways to boost online visibility and attract more potential customers. But what exactly is it, and why should small businesses care about it? In this blog, we’ll break down the basics of SEO and explain how it can help your business thrive.
What is Search Engine Optimizer (SEO)?
It refers to the process of optimizing your website so that it ranks higher in search engine results pages (SERPs), like those on Google. The higher your website ranks, the more likely people are to click on your site. In other words, it is about making sure your business can be easily found by your target audience when they search for products or services related to what you offer.
We implement the strategy in various stages:
Stage 1 – Learning & Planning Process
- Perform SEO Technical as well as backlink audit;
- Audience persona identification;
- In-depth keyword planning;
- Competitor analysis of your 3 biggest competitors;
- Industry trend analysis;
- Keyword difficulty analysis.
Stage 2 – Adjustment Process
- Create a Google My Business account;
- Once off comprehensive social media pages set-up;
- Commencement of link-building strategy – (ongoing);
- Implementation of the keyword gap analysis report;
- Create the content on targeted keywords (1 x article per week ongoing);
- Publish created content on existing or new pages based on keyword research (ongoing);
- Full on-page search engine optimizer
Stage 3 – Exponential Growth
- Conversion Optimization with clear “call to actions”;
- Website architecture enhancement;
- Search engine optimizer technical issue clean-up and optimization;
- Site speed optimization;
- Mobile optimization;
- Implementation of schema mark-up on all pages;
- Skyscraper content outreach strategy (ongoing);
- Promotion of skyscraper articles (ongoing);
- Topical research for content creation (ongoing);
- Revise and execute new technical updates (ongoing);
- Add more keywords based on data from previous months’ analytics (ongoing);
- Topical research for additional content and keyword targeting (ongoing);
- Review technical audit and fix new issues of the audit (ongoing);
- Benchmarking and review of set out KPIs (daily, ongoing)
SEO is not a sprint, but a marathon.
For excellent results, the minimum contract period is 6 months.
