Facebook Advertising
Facebook
Advertising
What makes an effective Facebook Advert?
We can help you explore the differences in how people use Facebook Advertising as well as Instagram Advertising – and find the right Social Media Marketing strategy for you. The best ads drive real business results, but they also delight people.
82% of mobile traffic is expected to be video by 2020. Facebook offers your business different video ad types, placements and platforms to reach your audience with content that matches the ways they spend their time online.
Choose Your Ad Objective
Facebook ads work best when you're focused on what you want to achieve. Objectives help to clarify your goals for campaigns or even individual ads
Select Your Audience
Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviours that best represent your audience.
Decide Where To Run Your Ad
Next, choose where you want to run your ad – whether that's on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Set Your Budget
Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with.
Pick A Format
Choose from six versatile ad formats – they're designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.
Place Your Order
When you submit your ad, it goes to our ad auction which helps get it to the right people.
Measure And Manage Your Ad
When your ad is running, you can track performance and edit your campaign. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.
How to know if your Facebook Advertising is working?
Transform your business with smarter measurement. Facebook measurement unlocks the potential to optimise your ads, understand your audience and grow your business.
Are your ads being seen by the right people and in the right places?
Facebook measurement is based on people. Breakdowns aggregate secure, anonymised data so that you can get a high-level view of your audience demographics: where they’re viewing your ads, what devices they’re using and more. Compare your current audience with the one that you set out to reach to make sure that your campaigns are set up properly.
Avoid the places where you don’t want your ads to appear.
With some placement options, your ads may appear adjacent to or within content that doesn’t align with your business or brand. Use advertiser controls to manage your placements, and Ads Manager to review where your ads have appeared. Then, adjust where and when you need to.
We will help you find out which marketing efforts are contributing to your success.
Attribution is the process of assigning credit to the marketing touchpoints along the customer journey that lead to a conversion or desired action by the customer. By understanding which of your ads get credit, we can better measure the impact that each of your ads is having and you can make decisions for future planning and optimisation.
No matter what type of ad we create, we’ll determine:
- Ad creative: Decide what we want people to see in our ad. This can include text, images, videos or slideshows. We also will also add a call-to-action button that encourages people to do something specific, like Send Message or Shop Now.
- Audience: Choose who should see the ad. We will create your own audience based on age, gender, interests and more. Facebook creates and improves your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.
- Budget: The amount you pay is up to you. You can select a pre-populated budget or set a custom amount. Some ads may require a minimum budget to generate results, but we’ll let you know.
- Duration: We’ll set the amount of time you want your ad to run. You can choose from a particular duration (ex: 7 days) or set a custom end date.
- Placements: Placements represent where your ad will appear. Based on the type of ad we create, you may see placements like Desktop News Feed, Instagram Feed or Messenger Inbox. We recommend having your ad appear in all placements, but you can also unselect some of these. Learn more about Facebook ad placements.
