Why do you need lead generation?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to the customer is much more natural. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).
The Lead Generation Process looks as follows:
Visitor clicks a Call To Action Button that takes them to a landing page on your website where they fill out a form to get an offer, at which point they become a lead.
Lead Generation Marketing
Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.