SEO is a marketing strategy that helps businesses rank higher in search engine results pages (SERPs). To put it more plainly, companies invest time and money into making their websites better for search engines to crawl. Doing so ensures the company’s site appears at the best possible spot on SERPs when your target customers are looking for products or services like yours.

South Africa’s eCommerce sector is rapidly growing now more than it has ever before. In 2020, South Africa’s eCommerce grew by 66%.

SEO content boosts Google Search rankings. It targets keywords of niche topics relevant to your industry. The structure should provide a good experience and grab attention. A ‘Call-to-Action’ has to be included to convert readers into leads and ultimately paying customers.