Lead Generation
Lead
Generation
Why do you need lead generation?
When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to the customer is much more natural. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).
The Lead Generation Process looks as follows:
Content Marketing
First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
Call to Action
That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
Click on an Offer
That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
Capture the Lead
Once on the landing page, your visitor fills out a form in exchange for the offer.
Visitor clicks a Call To Action Button that takes them to a landing page on your website where they fill out a form to get an offer, at which point they become a lead.
Lead Generation Marketing
Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.
Content
Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information.
Email is a great place to reach the people who already know your brand and product or service.
Ads and Retargeting
If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.
Blog
The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal.
Social Media
Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links.
Product Trials
You can break down a lot of barriers to a sale by offering trials of your product or service. Once a prospect is using your product, you can entice them with additional offers or resources to encourage them to buy.
Referral Marketing
Referral, or word-of-mouth, marketing is useful for lead generation in a different way.
Lead Scoring
A lead’s score can be based on actions they’ve taken, information they’ve provided, their level of engagement with your brand, or other criteria that your sales team determines.
Create amazing offers
Make sure you're creating offers for each phase and offering CTAs for these offers throughout your site.
